West Canada



Our Brand

Flannel Foxes is a nostalgic brand inspired by life in the Canadian West. We take inspiration from our home and native land to bring you high quality, well designed, practical clothing. The Flannel Foxes line is designed to compliment the Western Canadian lifestyle - made to be just as comfortable hanging by a campfire as living it up downtown. We believe that West Canada is Best Canada and want to share that, no matter where you live!

Born, Raised & Made in Canada

Flannel Foxes is committed to ethically-made, socially conscious goods. Our products are, whenever possible, made in Canada. That means that we make durable, quality clothes with partners that treat their people right. What does this all mean? Well, you can feel comfortable wearing our clothes! We’re so willing to bet that you’ll love our gear that we offer free returns across Canada.


We want to share west Canada with you, no matter where you live!

See our Stockists

Our Story

The founders of Flannel Foxes grew up camping and exploring Canada’s western provinces of British Columbia, Alberta and Saskatchewan, carrying a deep appreciation for what these lands have to offer.

Flannel Foxes began when we grew tired of seeing women’s clothing represented as cocktail dresses and high heels. We started a newwave tomboy movement through our Instagram account, recreating men’s looks with our own flair. Soon after, digital titan BuzzFeed featured Flannel Foxes in “23 Instagram Accounts That Are Doing Tomboy Style Right” and we were off and running. We launched the apparel brand and e-commerce boutique in the fall of 2016.